Scarcity (aka fear of loss) and Urgency are both VERY POWERFUL.
These are known as impulse factors and they are both very powerful
marketing tools but there is a common misunderstanding about
them amongst Internet marketers.
Most people do it wrong but I’ve learned exactly how to do it right.
You see, here’s the thing… These are 2 impulse factors are distinctly
different and when used together CORRECTLY they can literally
triple your sales.
In a nutshell….
>> Scarcity means you’re running
out of items to sell.
>> Urgency means they’re running
out of time to buy them.
BIG difference. For example…
“Only 500 of these items will be sold and currently we are down to the last 32 – act now or you may miss out.”
“This offer is only for 7 days and it is ending in exactly 6 hours - act now or you may miss out.”
Here is the most effective way to
combine Urgency and Scarcity:
Have a look at the way these guys
have absolutely mastered impulse factors.
Use this tool.
Regards,
Tom
“Extract from Omar Martin post”
